This sections provides a summary of what's new and what's happening in the lift industry and, more importantly, what could affect YOU. It also provides details of the latest updates to the site and where to find them. MACHINE ROOM LESS LIFTS - PROBLEM OR SOLUTION ? Many lift manufactures are now offering Traction and Hydraulic drive lifts that do not require a separate motor room. The idea of eliminating a motor room is very appealing and can reduce base build costs for new projects or allow greater flexibility when installing a lift in an existing building. However there are a number of important implications when adopting this route.